Sunday, November 14, 2010

Jay-Z presents new Roc Nation signee: Jay Electronica



It was indeed a magical night at The Box in Manhattan's Lower East Side.

In an event that was put together in about 24 hours, Jay-Z presented Jay Electronica as the newest member of his Roc Nation label. The New Orleans rapper joins a stable of artists that includes J.Cole, Willow Smith and Rihanna.

The announcement came as guests sipped on what seemed like endless amounts of Ace of Spades, and magicians went table-to-table performing some pretty cool card tricks. The night also included earlier performances from a very limber female entertainer and a man who showed off his skills as a human slinky. Interesting, to say the least.

After a pause from the unusual entertainment, Jay-Z suddenly appeared on the stage.



"Been watching this wizard do his thing," he said. "You guys supported him in a major way. He goes by the name of Jay Electronica, and he's [an] official Roc Nation signee. Make some noise!"




Jay Electronica performed in front of a crowd that included Beyonce, Omarion, Estelle and his own mother.


"Y'all gotta forgive me because this a real moment for me," Electronica told the crowd. "I'mma just do what I do the best."

The rapper, who is also one of Erykah Badu's baby-daddies, performed his popular song, "Exhibit C," which has gotten some steady radio-play in New York.





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